The Alternative Board Northwest Arkansas
Free business assessments — a clear read in a few minutes.
A short set of honest self-checks for business owners and the leaders they're counting on. Answer a few questions, get a personalized read on where you really stand — no cost, no pressure, and no sitting through a sales pitch to see your results.
See the assessmentsBuilt and read personally by Diana Rogers, right here in Northwest Arkansas.
Start free
Pick the read that fits where you are.
Each one takes just a few minutes and gives you something useful the moment you finish. Start with whichever fits the question on your mind right now.
Six-Pillar Business Owner Check-In
An honest read on where your business — and you — really stand across the six areas that decide whether it runs smoothly. Six questions, and a personalized read lands in your inbox.
Best if: You're an owner who wants a clear, outside-in snapshot of where the friction really is.
Take the check-in → Free · for leadership teams · 3 minLeadership Alignment Report
See where you and your leadership team quietly see the business differently — across the six areas that determine whether a team is truly aligned on direction, priorities, and accountability. A short assessment, a personalized report.
Best if: You lead a team and want to know how aligned you actually are before it costs you.
Get the report → Free · for owners developing a manager · 2 minManager Skills Gap Check
Rate one of your managers against the four skills every manager needs, and see their single biggest opportunity to grow — with a recommended next step.
Best if: You have a manager you're counting on and want to know where to develop them next.
Check the gaps → Free · exit readiness · 5 minWhat’s in the way? — Exit Readiness Check
A free five-minute check on what stands between you and the exit you want — owner dependence, your team, revenue durability, customer concentration and whether a plan exists. No email required to see your results.
Best if: Getting clarity on an exit plan or improving the succession plan matters most to you right now.
Take the exit readiness check →How they work
Simple, honest, and yours to keep.
Answer a few questions
A few minutes, straight questions, no jargon. Answer honestly — the read is only as useful as you let it be.
Get a personalized read
You get a result built around your answers — where you're strong, where the friction is, and what it points to.
Decide what's next
Act on it yourself, or bring it to a fit call with Diana. Either way, there's no cost and no pressure to do anything.
Go deeper
Ready for the full picture? Meet the Business Diagnostic.
The free check-ins give you a fast, honest read. When you come aboard as a member, you get the Business Diagnostic — a comprehensive, structured look at your entire business, so we know exactly where you stand before we build your plan together.
Good to know
Questions owners ask first.
Are these assessments really free?+
Yes — every assessment here is free, with no cost and no obligation. You'll get a personalized read, and it's up to you whether you ever want to talk it through.
How long do they take?+
Two to three minutes for the owner, leadership, and manager checks; about five minutes for exit readiness. They're built to give you a genuinely useful read quickly, not to keep you clicking.
What happens after I finish one?+
You get a personalized result — a read on your business, your team's alignment, your manager's development, or your exit readiness — delivered so you can act on it. If it points to something worth a conversation, you can book a fit call with Diana, but there's no pressure to.
Which one should I start with?+
If you want a read on your whole business, start with the Six-Pillar Check-In. If you're focused on how aligned your leadership team is, take the Leadership Alignment Report. If you're developing a specific manager, use the Manager Skills Gap Check. If you're thinking about an exit or succession plan, take the Exit Readiness Check.
Is there a deeper, more comprehensive assessment?+
Yes. These self-checks are the quick, free starting point. The full Business Diagnostic — more than two dozen diagnostic areas and several hundred questions — is part of onboarding when you become a member, and it's how we map your whole business before building your plan together.
Not sure which room is yours?
An assessment is a great start. When you want to talk it through with someone who's been in the room, a fit call with Diana is the next step — no pressure, just a clear conversation.
Book a fit call with Diana