TAB Northwest Arkansas Business Advisors — the practice of Diana Rogers, operating as The Alternative Board Northwest Arkansas, an independently owned franchise of The Alternative Board ("TAB NWA," "we," "us") — is committed to protecting your personal information. This Privacy Policy explains what we collect, how we use it, and your rights. It applies to all activity on tabnwabusinessadvisors.com.
1. Who We Are
TAB Northwest Arkansas is a business advisory practice serving established business owners and the leaders they rely on in Northwest Arkansas — offering peer advisory boards, coaching, and leadership development as an independently owned franchise of The Alternative Board, operating locally as The Alternative Board Northwest Arkansas. Our website is tabnwabusinessadvisors.com. Our primary contact is [email protected] · (479) 222-1910.
2. Information We Collect
2.1 Information You Provide Directly
When you book a fit call, take a free assessment, request information, or enroll in a program, we may collect:
- Your name
- Email address
- Phone number
- Business name and details you choose to share
- Responses you provide in assessments or intake forms
- Payment information — Enrollment and billing for the TAB programs (peer advisory boards, StratPro, HI-MAP, and the like) are handled through The Alternative Board’s systems and are not collected on this website. For advisory services offered outside the TAB programs, payment is processed securely by Stripe. In all cases, TAB NWA never sees or stores your credit card number, bank account, or other payment credentials.
2.2 Information Collected Automatically
When you visit tabnwabusinessadvisors.com, we may collect basic analytics and advertising data through Google Analytics, the Meta (Facebook) advertising pixel, and our hosting provider, including:
- Pages visited and time spent on each page
- Referring website or search term
- Device type, browser, and operating system
- General geographic location (city/region level, not precise)
This data is used in aggregate to improve the website and to measure the performance of our advertising. It is not linked to your identity unless you have contacted us or enrolled in a program.
3. How We Use Your Information
We use your information to:
- Schedule and confirm your fit call, assessment, or program enrollment
- Respond to your questions and provide customer service
- Send communications you have opted into — educational content, program and event updates, and information about resources we believe may benefit you (see Section 5)
- Measure and improve our website and advertising based on aggregated usage data
- Comply with applicable legal obligations
4. Bookings, Programs & Communication
Your email address and phone number are used to confirm and follow up on the fit calls, assessments, and programs you request. These transactional messages — confirmations, reminders, and program logistics — are sent regardless of your marketing preference because they are necessary to deliver what you asked for.
5. Marketing Consent & Your Choices
5.1 What You’re Opting Into
When you submit a form or take an assessment, you may have the option to opt in to periodic communications from TAB Northwest Arkansas. If you consent, you agree to receive educational business content, program and event announcements, and occasional information about resources and advisory services relevant to growing your business. We send these on a periodic basis — not daily. We do not spam.
5.2 How to Unsubscribe
Every marketing email includes an unsubscribe link, and you can opt out of text messages by replying STOP. You may opt out at any time. Unsubscribing removes you from marketing communications but does not affect transactional messages related to a booking or program.
5.3 Data Retention
We retain your contact information until you unsubscribe or request deletion. After you unsubscribe, your contact details are suppressed (retained only to prevent future re-adds) per standard practice.
6. How We Share Your Information
TAB Northwest Arkansas does not sell, rent, or trade your personal information to any third party. We share data only with the service providers required to operate our business, and only to the extent necessary for each function:
- GoHighLevel — customer relationship management, forms, scheduling, and email/SMS delivery.
- Google Analytics — website analytics.
- Meta / Facebook — advertising delivery and conversion measurement (the Meta pixel).
- Cloudflare — website hosting and security.
- Stripe — payment processing for advisory services offered outside the TAB programs. Stripe is PCI-DSS compliant; see stripe.com/privacy.
- The Alternative Board — franchisor. As an independently owned franchise, we use The Alternative Board’s systems and frameworks to deliver and administer the TAB programs, including program enrollment and billing.
All service providers operate under their own privacy policies and data-protection obligations.
7. Your Rights & Choices
7.1 Access and Deletion
You may request access to the personal information we hold about you, or request its deletion, by emailing [email protected]. We will respond within 30 days.
7.2 California Residents (CCPA)
If you are a California resident, you have the right to know what personal information we collect, to request deletion, and to opt out of the sale of your data. We do not sell personal data. To exercise your rights, contact [email protected].
7.3 Visitors Outside the United States
TAB Northwest Arkansas serves business owners in the United States. If you are located outside the U.S., please be aware that your information will be processed in the United States. By using tabnwabusinessadvisors.com, you consent to this transfer.
8. Cookies & Tracking
Our site uses cookies and similar technologies through Google Analytics and the Meta advertising pixel to understand how visitors use the site and to measure advertising. Cookies are small files stored in your browser that help us recognize return visitors and measure performance. You may disable cookies in your browser settings; doing so may affect some site functionality but will not prevent you from booking a call or using our free assessments.
9. Children’s Privacy
Our services are intended for adults operating or managing a business. We do not knowingly collect personal information from anyone under the age of 13. If we become aware that we have collected data from a minor, we will delete it promptly. If you believe a minor has submitted information to us, please contact [email protected].
10. Data Security
TAB Northwest Arkansas takes reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. Payment processing is handled entirely by our processor, which maintains PCI-DSS compliance. No method of internet transmission or electronic storage is completely secure; while we use reasonable safeguards, we cannot guarantee absolute security of your data.
11. Third-Party Links
Our website may reference or link to third-party platforms, including Google, Meta, and others. TAB Northwest Arkansas is not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party site you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of this page will be updated with any revision. If we make material changes affecting how we use your personal information, we will notify active subscribers by email. Your continued use of tabnwabusinessadvisors.com after any update constitutes acceptance of the revised policy.
13. Contact
For privacy questions, data access requests, or deletion requests: TAB Northwest Arkansas Business Advisors · Diana Rogers · [email protected] · (479) 222-1910 · tabnwabusinessadvisors.com.